Play to Win – The Nonprofit Guide to Competitive Strategy
The Nonprofit Guide to Competitive Strategy
Paperback Engels 2010 9780470889671Samenvatting
Play to Win offers nonprofit leaders the help they need to develop their organization s unique competitive advantages and to use the power of competitive strategies to build their organization s capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success.
Play to Win is filled with practical tools for assessing a nonprofit s position in the marketplace and developing winning competitive strategies.
Read a Charity Chanel review:
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2006 Terry McAdam Award Honorable Mention:
http://www.allianceonline.org/publications/mcadam06.page
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Preface: Why a Book About Nonprofit Competition?</p>
<p>Acknowledgments.</p>
<p>The Authors.</p>
<p>PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.</p>
<p>1. The Limits of Collaboration.</p>
<p>2. Competition Out of the Closet.</p>
<p>3. The Competitive Continuum.</p>
<p>PART TWO: ASSESSING YOUR COMPETITIVE POSITION.</p>
<p>4. Your Organization s Competitive Position.</p>
<p>5. Competing with Individual Organizations.</p>
<p>6. Benchmarking Against the Field.</p>
<p>PART THREE: DEVELOPING COMPETITIVE STRATEGIES.</p>
<p>7. Customers.</p>
<p>8. Third–Party Payers.</p>
<p>9. Human Resources.</p>
<p>10. The Media and the Public at Large.</p>
<p>Conclusion: Awakening to Competitive Strategy.</p>
<p>References.</p>
<p>Additional Resources.</p>
<p>Index.</p>
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