U Steger
Corporate Diplomacy – The Strategy for a Volatile, Fragmented Business Environment
The Strategy for a Volatile, Fragmented Business Environment
Gebonden Engels 2002 9780470848906
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real–life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Specificaties
ISBN13:9780470848906
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:324
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
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Inhoudsopgave
Acknowledgments.
<p>Foreword by Antony Burgmans (Unilever).</p>
<p>Preface.</p>
<p>Introduction and Overview.</p>
<p>The Tangled World – Trends and Countertrends.</p>
<p>The Players in the Global Village.</p>
<p>How Business Has Managed Non–Market Interactions up to the Present Day.</p>
<p>Detecting and Preventing Trouble Ahead.</p>
<p>Making Corporate Diplomacy Happen.</p>
<p>Corporate Communication.</p>
<p>"Suits" amd "Sandals": Balancing Conflict and Co–operation.</p>
<p>Learning from Three Reference Examples.</p>
<p>Appendix I Business Case vs. Business Ethics.</p>
<p>Appendix II Relevant IMD Case Studies.</p>
<p>Further Reading.</p>
<p>Index.</p>
<p>Foreword by Antony Burgmans (Unilever).</p>
<p>Preface.</p>
<p>Introduction and Overview.</p>
<p>The Tangled World – Trends and Countertrends.</p>
<p>The Players in the Global Village.</p>
<p>How Business Has Managed Non–Market Interactions up to the Present Day.</p>
<p>Detecting and Preventing Trouble Ahead.</p>
<p>Making Corporate Diplomacy Happen.</p>
<p>Corporate Communication.</p>
<p>"Suits" amd "Sandals": Balancing Conflict and Co–operation.</p>
<p>Learning from Three Reference Examples.</p>
<p>Appendix I Business Case vs. Business Ethics.</p>
<p>Appendix II Relevant IMD Case Studies.</p>
<p>Further Reading.</p>
<p>Index.</p>
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