All For One – 10 Strategies for Building Trusted Client Partnerships
10 Strategies for Building Trusted Client Partnerships
Gebonden Engels 2009 9780470380284Samenvatting
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers from consulting firms to large banks to confront a series of difficult challenges:
How do we create an all–for–one, one–for–all culture in which the whole is greater than the sum–of–the–parts and we succeed in leveraging our global network to deliver value to clients?"
How do we mobilize the right people, resources, and ideas across a multitude of organizational and geographic boundaries into each and every client relationship?"
How do we evolve from a trusted advisor to a trusted partner and build multi–year, institutional relationships?
All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm the institution must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long–term, professional–client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>PART I A Road Map for Building Trusted Client Partnerships</p>
<p>1 Reaching Level 6: Trusted Client Partner 13</p>
<p>2 Employing 10 Integrated Strategies 25</p>
<p>PART II The Five Individual Strategies</p>
<p>3 Strategy One: Becoming an Agenda Setter 35</p>
<p>4 Strategy Two: Developing Relationship Capital 59</p>
<p>5 Strategy Three: Engaging New Clients 85</p>
<p>6 Strategy Four: Institutionalizing Client Relationships 111</p>
<p>7 Strategy Five: Adding Multiple Layers of Value 131</p>
<p>PART III The Five Institutional Strategies</p>
<p>8 Strategy Six: Targeting the Right Clients 161</p>
<p>9 Strategy Seven: Building a Client Leadership Pipeline 173</p>
<p>10 Strategy Eight: Promoting Collaboration 199</p>
<p>11 Strategy Nine: Listening to Clients 237</p>
<p>12 Strategy Ten: Creating a Unique Client Experience 247</p>
<p>PART IV Frequently Asked Questions and Conclusion</p>
<p>13 Answers to the Most Commonly Asked Questions about Building Client Relationships 267</p>
<p>14 Conclusion 295</p>
<p>Index 299</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan