SE Jackson
Where Value Hides – A New Way to Uncover Growth For Your Business
A New Way to Uncover Profitable Growth For Your Business
Gebonden Engels 2006 9780470009208
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real–life examples to explain how to use SMP to directly and positively impact corporate health and profits.
Specificaties
ISBN13:9780470009208
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:288
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
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Inhoudsopgave
<p>ACKNOWLEDGMENTS vii</p>
<p>INTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1</p>
<p>I WHY PROFITABLE GROWTH IS SO HARD TO FIND</p>
<p>1 WHERE YOU SHOULD COMPETE 11</p>
<p>2 BIGGER MAY BEWORSE 35</p>
<p>3 UNCOVERINGWHERE VALUE HIDES 55</p>
<p>II HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY</p>
<p>4 CAPTURING VALUE 79</p>
<p>5 DOING THE DETECTIVEWORK 105</p>
<p>6 APPLYING SMP TO SALES AND MARKETING 139</p>
<p>III KEY APPLICATIONS OF STRATEGIC MARKET POSITION</p>
<p>7 USING SMP TO FIND NEW MARKETS 165</p>
<p>8 SMP STRATEGIES FOR LOW–GROWTH OR LOW–MARGIN BUSINESSES 191</p>
<p>9 WHEN DO ACQUISITIONS MAKE SENSE? 217</p>
<p>APPENDIX: GUIDE TO INFORMATION SOURCES</p>
<p>FOR COMPETITIVE AND MARKET INTELLIGENCE 249</p>
<p>NOTES 261</p>
<p>INDEX 273</p>
<p>INTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1</p>
<p>I WHY PROFITABLE GROWTH IS SO HARD TO FIND</p>
<p>1 WHERE YOU SHOULD COMPETE 11</p>
<p>2 BIGGER MAY BEWORSE 35</p>
<p>3 UNCOVERINGWHERE VALUE HIDES 55</p>
<p>II HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY</p>
<p>4 CAPTURING VALUE 79</p>
<p>5 DOING THE DETECTIVEWORK 105</p>
<p>6 APPLYING SMP TO SALES AND MARKETING 139</p>
<p>III KEY APPLICATIONS OF STRATEGIC MARKET POSITION</p>
<p>7 USING SMP TO FIND NEW MARKETS 165</p>
<p>8 SMP STRATEGIES FOR LOW–GROWTH OR LOW–MARGIN BUSINESSES 191</p>
<p>9 WHEN DO ACQUISITIONS MAKE SENSE? 217</p>
<p>APPENDIX: GUIDE TO INFORMATION SOURCES</p>
<p>FOR COMPETITIVE AND MARKET INTELLIGENCE 249</p>
<p>NOTES 261</p>
<p>INDEX 273</p>
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