Beyond Mobile

Name: Beyond Mobile
Author: M. Lindgren

People, Communications and Marketing in a Mobilized World

Gebonden Engels 2002 9780333985083

64,30

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Samenvatting

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Specificaties

ISBN13:9780333985083

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing

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Inhoudsopgave

Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about ? The Topography of Mobility, Information and Marketing Humans as Mobile Creatures PART II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions and the Economy Technology Institutions People Economics The New Marketing Logic PART III: THE ARENA Players in the Mobile Marketplace Digression: The Future of the Mobile Marketplace, according to Users and Experts PART IV: TOMORROW'S MOBILE MARKETPLACE The Mobile Marketplace in 2007 Four Pictures of Mobile Tomorrows