Global Competition Between and Within Standards

Name: Global Competition Between and Within Standards
Author: Jeffrey L. Funk

The Case of Mobile Phones

Gebonden Engels 2001 9780333970393

127,62

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Samenvatting

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Specificaties

ISBN13:9780333970393

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

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Inhoudsopgave

Introduction Key Theoretical Issues in Competition Within and Between Standards Market and Committee Mechanisms in Setting Global Standards Committee- and Market-Based Competition in the Mobile Infrastructure Market Committee and Particularly Market Competition in the Mobile Phone Market Third Generation and Mobile Internet Standards and Competition in Third Generation Infrastructure and Phones A Proposed Model of Technological Change