Competitive Strategies for Service Organisations

Gebonden Engels 1999 9780333716809
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

Specificaties

ISBN13:9780333716809
Taal:Engels
Bindwijze:gebonden

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Inhoudsopgave

Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.

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        Competitive Strategies for Service Organisations