The New Role of Regional Management

Name: The New Role of Regional Management
Author: B. Ambos

Gebonden Engels 2009 9780230538757

127,62

In winkelwagen

Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Specificaties

ISBN13:9780230538757

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Reclame en verkoop, Marketing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Schrijf een recensie

Uw cijfer

?

Log in om te stemmen

Inhoudsopgave

PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East – Challenges and Solutions Japanese Companies in Europe: Going West – Challenges and Solutions European Companies: Developing the Home Turf – Utilizing Emerging Market Opportunities PART III: SELECTED CASES – THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management