Franchising Globally

Name: Franchising Globally
Author: I. Alon

Innovation, Learning and Imitation

Gebonden Engels 2010 9780230238282

127,62

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Specificaties

ISBN13:9780230238282

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Algemeen management, Economie

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Inhoudsopgave

PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni & R.Wang Clustering For International Market Selection; A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy; D.Vianneli Franchising in Morocco; R.Alami Franchising in Croatia; M.Alpeza & A.Erceg Microfranchising in Less Developed Countries; M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally; A.Kupetz International Franchising at Best Western; G.Cliquet , M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia; M.Alpeza & A.Erceg Athlete's Foot Master Franchisee in China Final Reflections