Maxwell (Senior Lecturer, Senior Lecturer, Victoria University, Australia) Winchester
Meer over de auteurs
Maxwell (Senior Lecturer, Senior Lecturer, Victoria University, Australia) Winchester,
,
Peter (Visiting Fellow, Visiting Fellow, Nanyang Technological University, Singapore) Ling,
Lara (Senior Lecturer, Senior Lecturer, Flinders University, Australia) Stocchi,
May (Professor and Associate Dean, Professor and Associate Dean, Nanyang Technological University, Singapore) O.Lwin,
Wonsun (Senior Lecturer, Senior Lecturer, University of Melbourne, Australia) Shin,
Hyunjin (Assistant Professor, Assistant Professor, Nanyang Technological University, Singapore) Kang
e.a.
Integrated Marketing Communication
A balanced approach
Paperback Engels 2019 9780195596717
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.
Specificaties
ISBN13:9780195596717
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:544
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan